Strategic Thinking & Strategic Action

Fostering strategic thinking and strategic action by organizational leaders since 2007.

Bridge the strategy gap
Strategic planning Lee Crumbaugh Strategic planning Lee Crumbaugh

Bridge the strategy gap

With the recent collapse of the Francis Scott Key Bridge in nearby Baltimore, bridges are on my mind.

Given my romance with epic bridges, it is no surprise that I have often likened creating a strategic plan to building a bridge to the future.

I have used the bridge analogy for years. As president of the Association for Strategic Planning (now the International Association for Strategy Professionals), more than a decade ago I started my quest to bridge what I (and others) called “the strategy gap.”

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What do your customers expect?
Strategy Lee Crumbaugh Strategy Lee Crumbaugh

What do your customers expect?

Targeting markets and customers/clients is an essential element of a strategic vision. But deciding who to serve is not enough. Knowing and addressing what the target market/customers/clients expect from the organization (or anyone aiming to serve them) is essential.

You need to determine targeted customer/client expectations.

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Desirable difficulties
Strategic thinking Lee Crumbaugh Strategic thinking Lee Crumbaugh

Desirable difficulties

Too often I see organizations and leaders take the easy road, the worn path, the usual course, going with the flow. The organizations and leaders I work with should not expect me to endorse that approach to business (or life). There is a direct line between difficulty and achievement, whether for athletes or business people. The easy road is almost never that direct line (ignoring the element of luck).

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Coaching and change
Coaching Lee Crumbaugh Coaching Lee Crumbaugh

Coaching and change

My fellow coaches and I use the Pygmalion Effect, not as a trick but as a valuable tool, by seeing the best in and expecting the best from our clients, building them up so they can excel at whatever they want and need to be good at and at progressing toward their loftier goals.

Simply, by expecting the best behaviors, we are more likely to see the best outcomes. Rise and shine!

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Business model question: Produce or provide?
Strategic thinking Lee Crumbaugh Strategic thinking Lee Crumbaugh

Business model question: Produce or provide?

When designing (or redesigning) how the organization works, consider the question of production versus provision. The organization’s underlying business model is designed to deliver products or services to customers, to create and capture value. But there is no reason that the starting assumption should be that the organization is the entity that creates the services that it delivers.

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The secret sauce of successful plan implementation
Strategic planning Lee Crumbaugh Strategic planning Lee Crumbaugh

The secret sauce of successful plan implementation

I have been working diligently with my clients the last quarter of this year to assure that they have their strategic business plans in place for the New Year.

Each now has a vision of great success, strategies for getting there, and action steps and strategic initiatives laid out for the next 12 months to move them toward their vision.

You might think with their action plan written, my clients are ready to achieve greater success when January 1 rolls around.

Well, without something else, maybe you can call it the special sauce of execution, the odds are too high that they will not implement their plans or that implementation may peter out after a strong start. Just like so many New Year’s resolutions are abandoned.

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How to build commitment to change, revisited
Strategic planning Lee Crumbaugh Strategic planning Lee Crumbaugh

How to build commitment to change, revisited

Implementing a strategic plan by executing action steps is a large-scale organizational change process. However logical and essential the change seems to those driving it, others will resist change and be a barrier to successful implementation. Gaining and maintaining commitment to the plan and its implementation is a critical step.

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Demand a great brand!
Strategy Lee Crumbaugh Strategy Lee Crumbaugh

Demand a great brand!

I have been editing the second edition of the seminal book on strategy for strategy professionals, Strategy in the 21st Century, written by my friend and professional colleague Randy Rollinson. It references developing a clear brand as a key driver of strategic success. Amen! That echoes what I know: Success demands great strategy and a great brand.

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AI revisited: Will it ever make perfect decisions?
Decision making Lee Crumbaugh Decision making Lee Crumbaugh

AI revisited: Will it ever make perfect decisions?

In our book, BIG DECISIONS, published in 2022, we took on the topic of whether artificial intelligence would soon (or ever) become the answer when we are looking for the right decision.

The idea is that we can maximize our gain from decisions is by using machines to help us make them or even have machines make them for us. But the question then and even more so now with the sudden emergence of OpenAI’s Chat GPT, Meta’s Llama 2, Anthropic’s Claude 2, Google’s Bard, and other groundbreaking AI large language models (LLMs), is can an algorithm be perfected to always yield "the right decision"?

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Sometimes you get what you need
Strategic planning Lee Crumbaugh Strategic planning Lee Crumbaugh

Sometimes you get what you need

Rolling Stones drummer Charlie Watts (middle left in the 1965 photo of the band) died today. He was a great drummer. He was unassuming and did not care much for the flamboyant lifestyles of his peers in the band. Watts quietly focused on his craft for more than 50 years.

But, you ask, what does that have to do with strategy? Let me digress and you soon will see that it has all to do with strategy.

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Let’s not be complacent about our ignorance!
Coaching Lee Crumbaugh Coaching Lee Crumbaugh

Let’s not be complacent about our ignorance!

My mother encouraged me to read and learn. But she cautioned me, “The more you learn the less you will know.” That was her way of saying that learning opens whole domains about which we were previously ignorant and shows us how much more there is to learn.

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Why settle? Go for the gold!
Coaching Lee Crumbaugh Coaching Lee Crumbaugh

Why settle? Go for the gold!

A business coach who “has been there” and has the right skill sets for coaching, planning, decision making and implementation, can help you develop and execute a winning plan, guide your decision making and actions along the way, motivate you, and hold you accountable.

Why go it alone when you can have a coach who can help you go for the gold?

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