Strategic Thinking & Strategic Action

Fostering strategic thinking and strategic action by organizational leaders since 2007.

Misuse of evidence can zap your strategy
Evidence Lee Crumbaugh Evidence Lee Crumbaugh

Misuse of evidence can zap your strategy

Bad strategic decisions can result from insufficient or misused evidence. We are programmed to immediately "fit" the information we have at hand to our experience – magnified by what is most current and what seems "like" or relevant to the situation - whether it is applicable or sufficient. Here's an example of a seemingly very smart organization that stumbled because of insufficient and misused evidence.

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