Strategic Thinking & Strategic Action

Fostering strategic thinking and strategic action by organizational leaders since 2007.

Desirable difficulties
Strategic thinking Lee Crumbaugh Strategic thinking Lee Crumbaugh

Desirable difficulties

Too often I see organizations and leaders take the easy road, the worn path, the usual course, going with the flow. The organizations and leaders I work with should not expect me to endorse that approach to business (or life). There is a direct line between difficulty and achievement, whether for athletes or business people. The easy road is almost never that direct line (ignoring the element of luck).

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Business model question: Produce or provide?
Strategic thinking Lee Crumbaugh Strategic thinking Lee Crumbaugh

Business model question: Produce or provide?

When designing (or redesigning) how the organization works, consider the question of production versus provision. The organization’s underlying business model is designed to deliver products or services to customers, to create and capture value. But there is no reason that the starting assumption should be that the organization is the entity that creates the services that it delivers.

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Flight 370 and strategic thinking
Strategic thinking Lee Crumbaugh Strategic thinking Lee Crumbaugh

Flight 370 and strategic thinking

The tragedy of a lost Boeing 777 airliner and its passengers has dominated the news, starting with 24/7 coverage by CNN. This news coverage has spawned and forwarded many theories about just what happened to Malaysia Airlines Flight 370, some simple, some complex, some as far-fetched as flying into a black hole. The tremendous divergence of ideas, claims, hypothesis and theories about what transpired with Flight 370 is striking, and even disturbing if the standard by which to judge the thinking is logic. The torrent of conversation about Flight 370 offers an opportunity to explore how strategic thinking can be used to best assess a complex situation.  The applicable points for organizational strategists seeking to find the best path to a better future include situation/SWOT analysis, strategy formulation and risk assessment.

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