Strategic Thinking & Strategic Action

Fostering strategic thinking and strategic action by organizational leaders since 2007.

What do your customers expect?
Strategy Lee Crumbaugh Strategy Lee Crumbaugh

What do your customers expect?

Targeting markets and customers/clients is an essential element of a strategic vision. But deciding who to serve is not enough. Knowing and addressing what the target market/customers/clients expect from the organization (or anyone aiming to serve them) is essential.

You need to determine targeted customer/client expectations.

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Demand a great brand!
Strategy Lee Crumbaugh Strategy Lee Crumbaugh

Demand a great brand!

I have been editing the second edition of the seminal book on strategy for strategy professionals, Strategy in the 21st Century, written by my friend and professional colleague Randy Rollinson. It references developing a clear brand as a key driver of strategic success. Amen! That echoes what I know: Success demands great strategy and a great brand.

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Why not plan to be great, like Elon Musk?
Strategy Lee Crumbaugh Strategy Lee Crumbaugh

Why not plan to be great, like Elon Musk?

Elon Musk and SpaceX, as well as his other ventures including Tesla, stick out as spectacular examples of dreaming big and then making a challenging but potentially achievable plan and going for it. But just how prevalent are leaders and organizations who formulate a big vision of future success and then formulate strategies and execute a solid plan to achieve the vision? Are Musk, SpaceX and Tesla really outliers? Even accounting for a less audacious vision, to what extent do leaders and organizations use the vision-strategies-plan-execution paradigm that seems to be carrying SpaceX and Tesla to such monumental achievements?

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