Strategic Thinking & Strategic Action

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Beliefs about a group matter
Decision biases cases Lee Crumbaugh Decision biases cases Lee Crumbaugh

Beliefs about a group matter

Here’s a story about what can go wrong when we hold beliefs about a group and attribute these beliefs to the members of the group. The Battle of Little Bighorn, also called Custer's Last Stand, took place in Montana Territory on June 25-26, 1876, between the Lakota, Northern Cheyenne, and Arapaho tribes and the 7th Cavalry Regiment of the U.S. Army. The Battle of the Little Bighorn was a stunning victory for the Native Americans. The 7th Cavalry, casualties numbered 268 dead, including Custer, and 55 wounded. How Custer viewed the Indians opposing him led him astray.

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