Strategic Thinking & Strategic Action

Fostering strategic thinking and strategic action by organizational leaders since 2007.

Not knowing we don’t know
Decision biases cases Lee Crumbaugh Decision biases cases Lee Crumbaugh

Not knowing we don’t know

To lack relevant knowledge without realizing it can have disastrous consequences. Consider, for example, the underestimation of the risk of a nuclear accident when constructing the Fukushima Daiichi Nuclear Power Plant power plant in Japan. The Fukushima Daiichi Nuclear Power Plant disaster offers a stark example of what can go wrong when we rely on a small and biased sample of data.

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