Strategic Thinking & Strategic Action

Fostering strategic thinking and strategic action by organizational leaders since 2007.

Bridge the strategy gap
Strategic planning Lee Crumbaugh Strategic planning Lee Crumbaugh

Bridge the strategy gap

With the recent collapse of the Francis Scott Key Bridge in nearby Baltimore, bridges are on my mind.

Given my romance with epic bridges, it is no surprise that I have often likened creating a strategic plan to building a bridge to the future.

I have used the bridge analogy for years. As president of the Association for Strategic Planning (now the International Association for Strategy Professionals), more than a decade ago I started my quest to bridge what I (and others) called “the strategy gap.”

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Desirable difficulties
Strategic thinking Lee Crumbaugh Strategic thinking Lee Crumbaugh

Desirable difficulties

Too often I see organizations and leaders take the easy road, the worn path, the usual course, going with the flow. The organizations and leaders I work with should not expect me to endorse that approach to business (or life). There is a direct line between difficulty and achievement, whether for athletes or business people. The easy road is almost never that direct line (ignoring the element of luck).

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