Strategic Thinking & Strategic Action

Fostering strategic thinking and strategic action by organizational leaders since 2007.

Are you getting your share?
Strategy Lee Crumbaugh Strategy Lee Crumbaugh

Are you getting your share?

If you are a fan of the television show Shark Tank, where wanna-be and true entrepreneurs make pitches for funding, you know the trap that some of the presenters fall into. Here’s how it might go.

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What do your customers expect?
Strategy Lee Crumbaugh Strategy Lee Crumbaugh

What do your customers expect?

Targeting markets and customers/clients is an essential element of a strategic vision. But deciding who to serve is not enough. Knowing and addressing what the target market/customers/clients expect from the organization (or anyone aiming to serve them) is essential.

You need to determine targeted customer/client expectations.

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